In the Spring of 2018, Northeastern’s IoT Open Innovation Lab held the Northeastern University Media, Design & Marketing Campaign Challenge—the first ever design and marketing hackathon.
This challenge involved developing graphical designs and marketing campaignsfor a real community-wide innovation event for Northeastern's 250,000 alumni, students, staff, and faculty. 50 teams entered the competition by submitting their design ideas and marketing strategy. Our team was selected amongst 4 other teams to participate in the second round of the competition, where we had the opportunity to implement our ideas and launch our campaigns. Winners were determined by analytics, and by evaluations from over 100 industry expert judges in media, design, marketing, and technology. Our team won Best Marketing Strategy and Best Media Design.
In collaboration with Cara Jennings and Sam Gugliemotto, I was able to create the entire concept, design, and strategy for the campaign. We knew we wanted to create something fun and engaging that had a technological and innovative look & feel.
You can view the entire Branding Book PDF version here.
As an assignment for my Typography class, students were tasked with typesetting a New York Times article and re-imaging the content for a print layout.
In addition to formatting the type and pictures into a layout that was visually appealing, I wanted to declutter the original document and allow for more white space. This strategy not only gave the article a more simplistic and minimalistic appearance, but also made it easier for readers to focus on the hierarchy of information.
In addition to logotypes, students were also given the assignment to typeset an entire play, opera, or script. Using Wicked as my work of choice, I had a lot of fun experimenting with different indentations and font choices to indicate certain tones and musical intonations that arose during the play.
Scout Studio is Northeastern University's premier on-campus design studio filled with many talented designers, marketers, and programmers. In the Fall of 2017, I had the privilege of working with Scout to create the first ever, entirely student-led design conference, Interventions.
Interventions is a space for creatives to consider the consequences of design interventions and examine the intentions of their work. My role as Logistics Director was primarily to oversee the coordination of all pre-event details. This included tasks like location scouting, budgeting, and obtaining speakers for the event. Through extensive networking and interpersonal communication skills, I was able to secure speakers, including Chelsea Atwell, former Design Lead for Hillary for America, Jing Jian and Hannah Pileggi, Experience Design & Research Leads at Airbnb, and Debbie Millman, Founder & Host of Design Matters.
You can learn more about the conference here, and learn more about the talented designers and programmers that created the website here.
From January 2017 to May 2017, I worked as an Event Promotions Coordinator for Idea United's Campus MovieFest department. Starting in Atlanta, Georgia, I traveled to various college campuses across the East Coast to oversee all marketing and promotional strategies.
Campus MovieFest (CMF) is a week-long festival allowing college students to write, shoot, and edit their own short films. CMF provides all of the equipment, for free, including Pansonic Lumix series cameras, tripods, Sennheiser microphones, Mac laptops with the full Adobe Creative Cloud, and more. I worked very closely with students to help with planning, filming and post-production editing, and as a result, am very comfortable using production equipment and editing software.
In addition to this, I planned and hosted finale events that held up to 500 people. From location scouting to purchasing food and decorations, event planning was a main priority in my job position. Another main part of my responsibilities was overseeing marketing strategies at the universities. This included in-person tabling techniques, social media posts, contests, filming introductory videos, and designing visual imagery.
This is an example of the imagery I would create for social and print.
As a graphic designer for Northeastern University's Tastemakers magazine, my primary responsibility was taking the copy written by fellow student writers and designing a layout for it with imagery and graphics.
Although I have only been with the magazine for one semester, I look forward to working with them in the future and utilizing the skills learned from co-op and classes to create unique and beautiful layouts & illustrations.
My team and I knew we wanted to create a Chrome extension under the category of social impact. Mental health is an issue in today’s society that is near and dear to my heart, so I suggested we create an extension that could relieve some of the pressures of social media that have an effect on mental health.
Our Chrome extension, titled DigiMind for Digital Mindfulness, is a virtual helper that links to users’ social media accounts. When using social media, DigiMind gives users helpful and inspiring quotes so that they don't spiral into the negative effects of constant social media usage and comparison.
A majority of the hackathon was spent learning a new language, so the code is messy and the design is subpar, but I’m proud of myself and my team for taking on the challenge and submitting a finished product at our first hackathon.
You can see the Devpost submission for LA Hacks here.
I love to travel and my favorite travel companion is my Canon. In my spare time, I enjoy photography and art direction. Below are some of my favorite shots.