From January 2017 to May 2017, I worked as an Event Promotions Coordinator for Idea United's Campus MovieFest department. Starting in Atlanta, Georgia, I traveled to various college campuses across the east coast to oversee all marketing and promotional strategies.
Campus MovieFest (CMF) is a week-long festival allowing college students to write, shoot, and edit their own short films. CMF provides all of the equipment, for free, including Pansonic Lumix series cameras, tripods, Sennheiser microphones, Mac laptops with the full Adobe Creative Cloud, and more. I worked very closely with students to help with planning, filming and post-production editing, and as a result am very comfortable using production equipment and editing software.
In addition to this, I planned and hosted finale events that held up to 500 people. From location scouting to purchasing food and decorations, event planning was a main priority in my job position. Another main part of my responsibilities was overseeing marketing strategies at the universities. This included in-person tabling techniques, social media posts, contests, filming introductory videos, and designing visual imagery.
Scout Studio is Northeastern University's premier on-campus design studio filled with many talented designers, marketers and programmers. In the Fall of 2017, I had the privilege of working with Scout to create the first ever, entirely student-led design conference called Interventions.
Interventions is a space for creatives to consider the consequences of design interventions and examine the intentions of their work. My role as Logistics Director was primarily to oversee the coordination of all pre-event details. This included location scouting, budgeting, and obtaining speakers for the event. Through extensive networking and excellent interpersonal communication skills, I was able to secure speakers, including Chelsea Atwell, former Design Lead for Hilary for America, Jing Jian and Hannah Pileggi, Experience Design & Research Leads at Airbnb, and Debbie Millman, Founder & Host of Design Matters.
As an assignment for my Typography class, students were tasked with typesetting a New York times article and re-imaging the content for a print layout.
In addition to formatting the type and pictures into a layout that was visually appealing, I wanted to declutter the original document and allow for more white space. This strategy not only gave the article a more simplistic and minimalistic appearance, but also made it easier for readers to focus on the hierarchy of information.
The original online article can be found here.
As a graphic designer for Northeastern University's Tastemakers magazine, my primary responsibility was taking the copy written by fellow student writers and designing a layout for it with imagery and graphics.
Although I have only been with the magazine for one semester, I look forward to working with them in the future and utilizing the skills learned from co-op and classes to create unique and beautiful layouts & illustrations.
As a part of my Typography class, I had to create 24 different logotypes from a given list of fonts, both serif and sans serif.
In my Typography class, students were given the assignment to typeset an entire play, opera, or script. Using Wicked as my work of choice, I had a lot of fun experimenting with different indentations and font choices to indicate certain tones and musical intonations that arose during the play.