Based on user experience research and a lightweight guerilla usability test, I’ve identitifed two main pain points within the UX of the Airbnb app. The first being support accessibility, where users experience a certain difficulty in communicating with the help and support team. The second is the ability to refine search options and find specific requirements when looking for an Airbnb home or experience.
The goal of the test was to determine UX pain points within the Airbnb app in terms of search specificity. I wanted to see how easy or difficult it was to find a place to stay that has a certain feature that the customer wanted. The task given to users was to find a home with a very specific feature. An example scenario included, “You are going to Paris in a couple of months and would like to find a home with a balcony.” Users were asked to find various places, each with a different amenity (e.g. fireplace, pool, bunk bed, etc).
A common theme amongst the users was that they felt the search process was long and tedious, because they had to skim through all of the descriptions and pictures of all the listings after putting the location as Paris, in order to see if it contained a balcony. When searching for amenities like a pool or an elevator, users found it relatively easy to find a place since those are included in the filter feature.
A few years ago Airbnb contianed a keyword search feature, but it has since been removed. This could be the case for a multitude of reasons, including metrics/increasing more time on the site per user, security reasons, or a simple AB test analysis. Re-implementing a keyword search could really improve the overall user experience for travelers who would really appreciate a specific feature in their rental, but don’t want to spend large amounts of time searching through the site to find it.
*High fidelity prototypes are available upon request.
LABUR, LLC Website Redesign
LABUR is a consulting and staffing firm in Boston, MA. After redefining and revamping their brand on various social platforms, it was time to start thinking about redesigning their website.
The beginning of my redesign process consisted of reviewing and taking inventory of the current site. I compiled a list of all the positives and negatives and made a proposal on what should change and what should stay. The main painpoints of the current site consisted of unorganized visual heirarchy, static web page, nonresponsive site, and no social media integration.
After reviewing the current site, I created a series of low-fidelity thumbnail wireframe sketches to illustrate possible page designs & layouts. The thumbnails were reviewed and critiqued and the best designs were chosen to recreate in a more detailed and digitized wireframe. After receiving feedback on the wireframes of the new design, I created a couple of high-fidelity prototypes and mockups for review.
*This process is still in the initial stages and have yet to be implemented.
Purr Cat Cafe App
Purr Cat Cafe is the first ever Boston cafe that integrates adoptable shelter cats and everyone's favorite food. As a personal project, I created a couple of mock-ups for a potential app in order to increase efficiency for users to carry out actions and requests. These actions include, but are not limited to, applying to adopt a cat, making a reservation to visit the cafe, and looking at online galleries of the pets up for adoption.